Message from the Top
Contributing to the Realization of a "Cohesive Society" with Our Corporate Brand Essence, "Love Your Possibilities"
Unicharm conducts business in over 80 countries and regions around the world, based on our corporate philosophy of "NOLA & DOLA" (Necessity of Life with Activities & Dreams of Life with Activities). Through this philosophy, we aim to realize a "cohesive society" by "providing products that gently support people's minds and bodies so they can be freed from various burdens and fulfill their dreams." We have over 16,000 employees, of whom only about 20% are Japanese. To align the vectors of our diverse workforce and accelerate our progress toward becoming a "cohesive society", we have launched a new corporate brand essence in 2024: "Love Your Possibilities." "Love Your Possibilities" embodies Unicharm's desire to contribute to the realization of a "cohesive society" where we believe in the infinite possibilities that everyone possesses, and where we support each other by demonstrating these possibilities with compassion and altruism.
Our living environment changes with time, and our customers' needs are becoming increasingly sophisticated and diverse. Unicharm is quick to grasp these needs and has been developing new products ahead of the market by utilizing the nonwoven fabric and absorbent processing and molding technologies that we have cultivated over many years since our founding. As a result, we are proud to have provided new value to our customers through our products and contributed to changes in people's lifestyles. We will continue to provide products and services that maximize lifetime value, enriching the lives of each and every one of our customers.
We strive not only to assist customers through our business operations, but also to increase our corporate value by promoting proper corporate management that offers value to all our stakeholders including shareholders, business partners, associates and the general public.
Takahisa Takahara, President & CEO
Sofy East Africa Limited: Managing Director Message
Empowering the Future of East Africa through Dignity and Confidence
Sofy East Africa Limited was established in 2026 with a profound commitment to enhancing the quality of life (QOL) across the East African region. Our company name, featuring our core brand "Sofy," reflects our dedication to protecting the health and dignity of women, enabling them to lead their lives with confidence.
Our mission is to fundamentally resolve hygiene challenges in East Africa by establishing new hygiene habits. By addressing "Period Poverty" and providing reliable feminine care solutions, we aim to foster women's empowerment and contribute to the realization of a "Cohesive Society" where everyone can thrive.
As part of our medium-term strategy, we strive to maximize Life Time Value (LTV) for our consumers. By providing high-quality products starting with feminine care, we aim to be a company that supports people at every stage of their lives. We believe that by supporting the health and social participation of women, we can uplift the quality of life for the entire community.
Sofy East Africa will continue to innovate and provide solutions that support social progress and the dignity of every individual. We sincerely appreciate your support as we work together towards a brighter and more inclusive future.